Persuasive Message

Compose a persuasive message (letter) that is:

  • organized in block format addressing a specific audience + purpose
  • around 500-600 words (2 pages okay)
  • supported by one credible source (apply

In the letter, you will either:

  • express a concern or problem, then suggest an action or solution (use an indirect approach)


  • persuade an employer to adopt a new approach or policy in the workplace (indirect approach)


  • pitch a product or service to a target audience (use the AIDA model)

Even if this is a hypothetical letter, you need to write from a real contextwith a real audience and purpose in mind. Avoid boilerplate letters found on the internet or elsewhere; the ideas should come from you.

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