Milestone One

Company of choice is Coca Cola

Prompt: Develop a report that analyzes one company’s approach to multinational expansion, including financial factors such as economic environments and market conditions, risk mitigation strategies, and ethical and legal practices. Use the Company List document to select a company, or reach out to your instructor early in the module to discuss options if you would like to use a different company. Specifically, the following critical elements must be addressed:

I. Company Overview: Use the company’s website and 10-K report to support responses for this section.

A. Select a company for analyzing an approach to multinational expansion.

B. Describe the company’s background, including its industry and extent of its multinational reach for identifying expansion factors and corporate strategies.

II. Economic Environments and Market Conditions

A. Identify international financial markets in which the company operates, such as stock markets, bond markets, and money markets, for explaining how the company raises capital within these markets.

B. Discuss effects of the global credit crisis on the company’s ability to raise capital required to support its expansion and operations, and provide examples to support your claims.

III. Ethical and Legal Considerations: Explain how the company is maximizing shareholders’ value while maintaining ethical and legal practices.

A. Discuss the company’s ethical and legal management during the 2007–2008 crisis for evaluating its impacts on international investing.

B. Analyze the impact of ethical and legal decisions on internal stakeholders, including shareholders, for identifying strengths and areas of improvement in international expansion strategies. Provide examples to support your claims.

C. Discuss the impact of the company’s ethical and legal decisions on external stakeholders, including the government, culture, and environment into which the company expanded, for identifying strengths and areas of improvement in expansion strategies. Provide examples to support your claims.

Guidelines for Submission: Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Cite appropriate academic references as necessary.

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