Question One – Business Structure

Billy and Sasha decide to go into business together following the completion of their studies at university. After extensive market research they write up a business plan for an online florist to be named Fusion Flowers.

Sasha has recently inherited $50,000.00 which she contributes as start-up capital. Billy doesn't have any savings but contributes his van tools and other equipment. They agree to lease a small warehouse space from which to operate the business.

The pair agree that Sasha will pick up flowers each day from the Flemington Markets while Billy will manage all customer enquiries and both will undertake deliveries. Profits will be split 50:50.

After the first two weeks of operations, they are struggling to keep up with the orders and decide to hire Jacob to take care of deliveries.

Over the next month the following events unfold:

– Without asking Billy, Sasha orders some very rare (and expensive) orchids from Ooh Orchids believing that she would be able to sell them, however, Billy says he never would have agreed to this if he had been asked. Ooh Orchids has demanded payment of the outstanding invoice of $1,500 from Billy.

– While delivering some flowers the delivery driver gets caught in heavy traffic. Under pressure from Billy to get the flowers delivered on time to “a very important customer”, Jacob is speeding and crashes into a car stopped at a roundabout. Nobody is injured and the flower van is protected by a bar at the front, however, there is $5,000 of damage caused to the other driver's car.

– Without consulting Sasha, Billy started a separate business selling flowers specifically for weddings. So far Fusion Flowers haven't been supplying flowers to events as it would increase their insurance costs, however, Billy and Sasha have previously discussed the lucrative nature of supplying the wedding industry.

Discuss Billy's potential liability. Support your response with relevant case authorities.

Question Two – Contract Law

Bianca has recently purchased a house in Mallacoota. Originally her plan was to move down there from Sydney at the end of 2017, however she has decided to wait a while as her father recently fell down some stairs and is now in need of full-time care.

Bianca can't afford to leave the house empty as she is not currently working so she advertises it as a holiday rental in the local newspaper and online. Wassim sees the newspaper listing, not realising it is his cousin Bianca's house, and calls the number listed to make an enquiry. There is no answer so he sends the following text message: Hi, I would like to rent your house in Mallacoota for one month from 1 January 2018 for $2000.00. Please confirm how l should deposit the money and where I can pick up the key.

On 10 December 2017, Bianca replies that the house is already booked out between 1-7 January 2018 but is available for a month from 8 January 2018 and confirms it would cost $2000.00.

The following day Wassim phones Bianca to obtain her bank account details and realises he has been speaking to his cousin. Upon realising this Bianca says she will 'do him a deal' but acknowledges that 'i can't let you have it too cheap as I still have a big mortgage to pay off and I'm not currently working'. Bianca says I will rent you the house for a month from 8 January for $1200.00, being $300/week, inclusive of power, internet and cleaning.' Wassim says 'that sounds perfect' and agrees to transfer full payment by 20 December 2017.

Advise Wassim whether the 'three elements for formation of contract are established. Ensure your response is supported by relevant case authorities.

Question Three – Contract Law

Find a written contract that is available online. It must be an Australian contract and you should include a URL link to the contract above your answer.

(i) Describe and classify four terms from the contract as either a condition, warranty or intermediate term, explaining why you believe each term would be classified this way. Your responses MUST be supported with relevant case authorities.

(ii) What impact does the classification of a term as a condition, warranty or intermediate term have on the remedies available?

Business Intelligence Solution Development and Report

Learning Outcome
Unit Learning Outcome (ULO)
ULO3: Collaborate constructively in a team to use BI technologies for implementation of innovative BI solutions.
ULO2: Appraise and apply data warehousing architecture, technologies and development methodologies for business intelligence.

Requirement:

In this group assignment, teams of 3 students will implement business intelligence solutions and produce a report to explain the solutions. Students are required to apply the BI knowledge and practical skills and analyse BI requirements of a competition. Based upon the findings, students will provide recommendations and use IBM Watson Analytics tools to implement business intelligence dashboards and predictive models.

BI Solution Development and Report

In the BI practicals, we saw how the Watson Analytics tools interact with data sources to produce BI dashboards. This practical assignment requires you to demonstrate your understanding of BI and apply the IBM Watson Analytics skills.

This group assignment topic will be on competition analytics. As an analyst, your main task is to apply Watson Analytics and develop innovative competition analytics with regards to any type of competition of your choice (e.g. election, Retail: Coles vs Woolworths, IT: Microsoft vs Apple, Airline: Qantas vs Virgin, Auto: Toyota vs GM, etc), and depict insightful info about the competition. You may apply either real-world or artificial dataset to illustrate your approach (the different datasets can be combined too).

Tasks:

1. Develop the relevant BI dashboards and predictive models using IBM Watson Analytics tool. Please present the BI dashboards first, then followed by the explanation of each individual chart of the dashboard.

2. Justify why these BI solutions could provide insights and why those attributes are laid out in the fashion you proposed (feel free to include all other relevant justifications).

Note: To ensure that you discuss task (2) properly, you must include visual samples of the reports you produce (i.e. the screenshots of the BI report/dashboard must be presented and explained in the written report; use ‘Snipping tool'), and also include any assumptions that you may have made.

3. The BI report should include: 1) objectives and benefits of your BI solution, 2) BI dashboards screenshots and commentary, 3) predictive models, 4) overall findings and recommendations, etc. Feel free to make reasonable assumptions or refine the data as needed. You may create your own artificial datasets. Real-world dataset is not compulsory.

Learning Outcome:

Identify marketing objectives within a given context and justify the approach with reference to relevant marketing theory.

Develop an operational plan for a marketing campaign.

ASSIGNMENT

Word count: 1000 – 1500 words excluding your referencing

For this assignment you will analyse the Lovely Linens Case Study and answer the related questions. You will need to substantiate your findings by referring to source materials including your textbook and Study Guide. You are required to engage in some research into the theories underpinning identifying marketing objectives within a given context; and developing an operational plan for a marketing campaign in order to successfully complete this assignment.

Read the Case Study ‘Lovely Linens' (below) and carry out any further research necessary to answer the following questions.

Using the case study Lovely Linens identify and discuss specific, measurable, achievable, realistic and time-bound (SMART) marketing objectives for each of the following:
– Product to be marketed
– Target market
– Measures of the success for the campaign.

Identify and discuss three valid points why it is important marketing objectives are approved according to organisational procedures and business objectives.

Once marketing objectives have been set the organisation needs to take action.
Develop an operational plan for Lovely Linens by discussing each of the key points below:
– Activities – List activities that will need to be completed to achieve the objectives. Who will perform these activities?
– Responsibilities – Everyone has a responsibility to perform to the best of their abilities. What are the individual responsibilities of the people in the organisation?
– Timelines – Each activity needs a timeline.
– Resources – What resources can Lovely Linens use to implement and support their marketing campaign?
– Communication Plan – How will Lovely Linens communicate their product to their target market?
– Contingencies and options for implementation – How can Lovely Linens implement their strategy and what contingencies can be put into place if changes need to be made?
– Provision for data acquisition – What sort of market research will Lovely Linens need to undertake before implementing their strategy?
– Market positioning – How will Lovely Linens position their product in the market to appeal to their target market?

– Market mix – What is an appropriate marketing mix for Lovely Linens?
– Quality controls – How will Lovely Linens ensure the quality of their product is maintained?
– Evaluation processes and criteria – How will Lovely Linens evaluate the success of their strategy and measure that against objectives set?

Ensure your plan for 5.1 above identifies other marketing activity in the target context, and opportunities for synergies by discussing each of the following in detail:
– Activity by other organisations (including links within the distribution channel) and
– Activity by other parts of the same organisation.

Make sure you reference all of your sources using the correct APA referencing conventions.

Make sure you read the Marking Schedule below carefully before embarking on the assignment. It will give you clear idea of what we are looking for in the submission.

Purpose

Provide a qualitative description of report contents/problems addressed in the report (covering Appendices 1-4) and what insights the analyses will provide.

Write this introduction after you have a clear understanding of the content of your report.

Ensure you have given specific details as to what the report will contain. Follow the length guideline (given on the previous page).

Describe in 2-3 sentences, the aim of the analysis in this section including the variable of interest to the CLO.

Interpret the chosen measures of central tendency and dispersion in non-technical terms for each of the listing types. (Appendix 1 (b))

Discuss any unusual prices per stay in each listing type. If Q!-Casa sets up a minimum and maximum price per stay for each listing type, then what would be a pricing bracket guideline? (Appendix 1 (c))

Using the analysis from Appendix 1(d), discuss whether there are any obvious similarities or differences in the typical price per stay across the three types of listings. Is there a particular listing type that they should focus on? Hint: compare the boxplots to obtain your answer.

Describe in 2-3 sentences, the aim of the analysis in this section.

Describe your linear programming solution in terms of maximum revenue for the total listings put on the website, and the optimum number of stays for each listings type, Classic, Designer and Luxury. (Appendix 2(b))

If the revenue made from Luxury listings is increased by $20 for per stay then is the solution still optimal and what is the new revenue? (Appendix 2(c))

Discuss whether all the allocated budget has been used up for cleaning costs. Based on your analysis, would it be possible to increase the budget? (Appendix 2(d))

Must the CLO's decision to sell at least twice as many Designer stays asLuxury stays be adhered to?Discuss briefly. (Appendix 2(b))

Provide a recommendation as to whether the original (Appendix 2(b)) or the amended solution (Appendix 2(e) or (f)) should be pursued.

Describe in 2-3 sentences, the aim of the analysis in this section. Include any limitations you can think of with regards to the data set (Appendix 3(a)).

Include here a scatterplot of Price per Listing ($) and Cost of Advertising ($) without the trendline, the regression equation or coefficient of determination. Ensure the axes are properly labelled and you have an appropriate title that includes your network ID (Appendix 3(b)).

Interpret the general trend of the scatterplot and explain how much on average the cost of advertising changes for each dollar increase in the price of a listing (Appendix 3(d)).

Discuss the value of the R-squared coefficient of determination in everyday language and in relation to the variables Price per Listing ($) and Cost of Advertising ($). Explain whether the model is trustworthy to provide insight into predicting the average cost of advertising required based on price per listing (Appendix 3(e)).

Discuss your analysis of the average cost of advertising required for the average price per listing (Appendix 3(f)). 3 marks

Discuss whether the model can be used reliably for a listing which is priced at $300. Include any possible issues with model. (Appendix 3(g)).

Describe in 2-3 sentences, the aim of the analysis in this section.

Summarise and discuss, using either bullet points or a table, all probabilities calculated in Appendix 4(b) with a focus on a non-technical discussion relating the results to each listing type and the location in Eastern Europe.

Create a 100% stacked column chart of the data in Table 1 (Appendix 4) to include here, with an appropriate figure number and caption. Excel instructions are provided below.

By using the 100% stacked column chart provide one insight, quoting approximate percentages.

Use the 100% stacked column chart to support a brief discussion of your calculations in Appendix 4(c). Note the insights from the 100% stacked column chart should link to your probabilities calculated in Appendix 4(c). Does the preference of Luxury stays depend on the location in Eastern Europe?