Hello, I want you to read the article which on the two pictures attached. And then answer these four questions.

-For the first question you need to read chapter 4 and it is attached. (Generic business level strategy)

-And for the second question you need to read chapter 2 (external)

The slides in the chapters are few and simple.

The questions are:

1- Which generic business level strategy has impact used?

2- What and how external factors have affected impact’s strategy?

3- Why has the newspapers industry become not profitable?

4- Assume your company is small. Based on the implication the case provides, how could you enter an industry dominated by large incumbents?

I want the answers shorts and use simple vocabulary.

Please read it carefully and the answer will be from the chapters and the article.

Let me know if you have any question.

Thank you.

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