analyze the role of data in business by explaining how companies like Walmart and Target are collecting and using consumer data

Prior to beginning work on this discussion, read Chapter 4 in the textbook, the What Wal-Mart Knows About Customers’ Habits (Links to an external site.) article, the How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did (Links to an external site.) article, view the Value of Your Personal Data (Links to an external site.) video, and review any relevant information in this week’s lecture. Research at least one additional credible source on this topic. (Access the MISM Credible Resource Guide (Links to an external site.) for assistance with finding appropriate credible professional resources.)

In your initial post, analyze the role of data in business by explaining how companies like Walmart and Target are collecting and using consumer data. Evaluate the impact of collecting data on consumer privacy. Provide an example of how your personal data is being collected, and explain what Walmart or Target could learn about you from your purchases. Support your position with evidence from your sources.

Your initial post should be a minimum of 300 words.

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