1. Journal Entry
The unit lesson explains five international marketing philosophies. Which orientation mostly applies to Maytag’s washers and dryers? Explain why.
Your journal entry must be at least 200 words. No references or citations are necessary.
2. Article Critique
Your task is to offer a detailed critique of a peer-reviewed article, which you can choose. The article must be related to international marketing.
In your critique, address the following questions:
- What are the main points and arguments of the author(s)?
- What is your opinion of the article?
- How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)
The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.