Week 6 Assignment Find an example of a slogan tagline being used effectively by a company or brand as the basis for its advertising campaign theme. Evaluate the company or brand's use of the slogan using the guidelines presented in the chart shown in IMC Perspective 8-1 (pp. 284-285). What are the key attributes of this tagline that make it effective and appropriate for the company or brand? Find an example of a slogan that you do not feel is effective and evaluate it against the guidelines. What are some of the problems with this slogan that might make it ineffective? Can you suggest an alternative tagline or slogan that would be more effective? 2-3 pages.
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