UNIGLO’s “Born-Global”

The answer should be at least 700 words.

Discuss how UNIGLO’s “Born-Global” strategy relates to its competitive advantage. Born -Global in this sense means that Uniglo, from an early date, viewed itself as a global rather than a national company.

“Get 15% discount on your first 3 orders with us”
Use the following coupon
FIRST15

Order Now