Everyone is in the Hotel/ Motel business in Texas. You pick the city and purchase any facility listed on Real Estate web pages (assume it is for sale). This is where your understanding of the Industry comes in. You have seen holes in service not covered by the big players. Use Porter’s Generic Model of Competition and pick your box. Keep in mind that each box has different customers, costs, pricing, expectations of quality and services, etc. This is the perspective you will have for the four remaining assignments.
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You are now in the Hotel/ Motel business in Texas. You have used Porter’s Generic Model of Competition (1985) to pick a box. Who stays in Hotels/ Motels and why?