Product/ Service Feasibility Analysis

You are now in the Hotel/  Motel business in Texas. You have used Porter’s Generic Model of  Competition (1985) to pick a box. Who stays in Hotels/ Motels and why? 

Everyone is in the Hotel/ Motel business  in Texas. You pick the city and purchase any facility listed on Real  Estate web pages (assume it is for sale). This is where your  understanding of the Industry comes in. You have seen holes in service  not covered by the big players. Use Porter’s Generic Model of  Competition and pick your box. Keep in mind that each box has different  customers, costs, pricing, expectations of quality and services, etc.  This is the perspective you will have for the four remaining  assignments.

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