Product Development


Read the class material and the chapters 10-16 of the prescribed book for the class to complete the homework: The Guide to the Product Management and Marketing Body of Knowledge, by Greg Geracie, Steven D. Eppinger

Answer the following questions:

  1. (40 points) What role does PRD (Product Requirements Document) play in an Agile environment of product development? Limit your answer to maximum 200 words.
  2. Case study: Intel’s acquisition of Mobileye. Research the topic on internet
    a. (20 points) Why did Intel invest in Mobileye for $15B (limit max 150 words)?
    b. (40 points) From a product manager perspective, conduct a SWOT analysis and answer the question: do you agree with the acquisition? (limit max 150 words)

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