International Business-Discussion

Conducting a SWOT Analysis of a Multinational Corporation (Scenario) [WLO: 2] [CLOs: 1, 2]

Prior to beginning work on this discussion forum, read Chapters 1 through 5 of the course textbook. In addition, read the article by Fallon,, which details the effective creation and use of a SWOT analysis.

The executive team of a Multinational Corporation (MNC) is interested in expanding into a host country. You have been hired to conduct a SWOT analysis to see if the project will be successful. In your post, state the industry, host country, fictional company name, and the structure of the venture, and conduct a SWOT analysis of the endeavor. The SWOT should be a visual such as a table or a chart with a 100- to 200-word analysis. Support your answer with at least one credible, recent source in addition to the course textbook. Do not write the SWOT as a narrative (first person); instead write the post in third person.

Guided Response: Respond to at least two of your classmates by commenting on their posts with constructive comments that move the conversation forward. Though two replies are the basic expectation for class discussions, for deeper engagement and learning you are encouraged to provide responses to additional students and to respond to any comments or questions from other students. In addition, responding to the instructor’s questions or comments is mandatory. Continuing to engage with peers and the instructor will further the conversation and provide you with opportunities to demonstrate your content expertise, critical thinking, and real-world experiences with the discussion topics.

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