N​‌‍‌‍‍‌‍‌‌‌‍‍‍‍‌‌‌‌‌​ote: This assignment is not in relation to a particular country for your product/service The information is generic and will be good for doing business with any country, Just prepare a check-list for information you need to collect. No marketing (4 Ps. Strategies) plan to be prepared for this assignment. Objective of the assignment: Companies wishing to do business abroad should collect detailed (as much as possible) information about the country/countries they want to do business. The information will be critical for developing Marketing-Plan. Collection of information: a) You are advised to go through the following topics and related power-points: Economic, cultural, political and legal environment. b) Preparing a check list (information you need to collect) that will be a basis for pr​‌‍‌‍‍‌‍‌‌‌‍‍‍‍‌‌‌‌‌​eparing Marketing plan for a country. c) Your efforts will be evaluated in terms of the information you would be seeking). Example for your guidance: I have sent you earlier also. Check-list for Economic environment: information you will be seeking about Macro(GDP, unemployment, rate of inflation, per capita income, infrastructure, relation with other countries, balance of trade, economy( developed, emerging, developing), type of government, people’s expectations, attitude towards foreign countries, relationship with U.S. and more you can think of… add more ……) Micro (in relation to for product or service you wish to engage in ) level of competition, domestic and foreign company’s ,special laws applicable labor skills, availability of the service and skilled labor, wages, with your efforts etc…�​‌‍‌‍‍‌‍‌‌‌‍‍‍‍‌‌‌‌‌​��add more….)

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