CNN Money took a survey of the most Admired companies by asking individuals to rank the top of the list of the largest companies.

CNN Money took a survey of the most Admired companies by asking individuals to rank the top of the list of the largest companies. Each individual was allowed to vote for any company they felt was most admirable no matter the industry that the professional was in. This in this student’s opinion could lead to more of a practice in who is conducting the best marketing. I say this because what does an oil and gas executive know about Coke a Cola, probably not as much as they know about their competitors in the same market. This leads this student to feel as if the list is heavy skewed in favor of companies that utilize marketing most effectively to convey their social responsibility.  This is simply proven by looking at the top ten companies, all very recognizable while the bottom ten includes three household names.

I admire Southwest Airlines, ranked number nine on CNN’s Money’s list of Most Admired. I am sure this will be a similar answer to most of my peers because the air carrier does a good job publicizing their work with charities and attitudes. The reason I chose South West was because of the stewardship they display concerning their employees. I know several employees that work for the airline and they typically like the company and their respective jobs. This shows with the passion they show while helping passengers. The company does hold employees accountable to absenteeism and monitors the employee’s records to ensure each member of the team is actually a member of the team and pulling their weight. The company I admire the least is Starbucks. The reason is I know many of their employees and most look at it as a job and treat it as such. The corporate structure has revolutionized the cup of coffee from a fifty cent afterthought to a five dollar morning centerpiece. My main objection though is when corporations inject themselves into politics and weigh in on concerns. Starbucks CEO has made public comments against President Trump, a president that half the country elected (Stein, 2017). While many look at this as stewardship or social responsibility I would prefer to keep politics out of my morning coffee and especially out of my bottom dollar if I am an investor, franchisee, or barista.