a imagine yourself as a marketing consultant and consider atime when you wanted to b 5122928

A. Imagine yourself as a marketing consultant and consider atime when you wanted to buy a certain product but could not findit. In other words, the product has limited availability. B. What was your reaction? Why? C. How did the lack of availability affect your perception ofthe company and of the product? Did it make you want it more or didit make you frustrated so that you lost interest? D. As a marketing consultant, speculate on the supply chain anddistribution channel strategy that the company was trying toachieve. E. Now consider a product that is widely available. F. What is your perception of the product and the company? G. How is your perception influenced by the ubiquity of theproduct? H. Speculate on the distribution strategy and goals for thecompany. I. Evaluate the distribution channels of these two products thatyou just considered in the previous two instructions: J. As a marketing consultant, compare and contrast thedistribution channels of these two products. K. How did the availability of the products influence yourthoughts and attitude toward the product and the company? L. Speculate as to whether the companies’ distributionstrategies have proved effective and served them well. M. What are your suggestions to improve the distributionstrategies of the above two products? . . .

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