7BUSS008W Module Handbook Semester 2 January 2019 Module at a Glance Week Lecture Topic Date 1…


Module Handbook

Semester 2

January 2019

Module    at a Glance


Lecture                             Topic



Introduction                              to the Module.

Jan                           21 st ,                                2019


Emerging                          Issues & Trend Analysis :                               Global & Regional Analysis.

Jan                           28 th ,                                2019


Competitive                              landscape Analysis                            Industry                            KSF’s.

Feb                           4 th ,                          2019


Internal                              Organisation Scrutiny & Success Factors: RBV                              & Value Chain.

Feb                           11 th ,                                2019


Assessing                          Resources & Capabilities: VIRO                              Analysis KPI                                 analysis.

Feb                           18 th ,                                2019


Corporate                         & Business strategy.

Feb                           25 th ,                                2019


Disruptive                         Technology & Blue Ocean Opportunities.

Mar                          4 th ,                          2019


Organisation                             Culture, CSR & Brand equity: Stakeholder                           engagement & reputation management.

Mar                          11 th ,                                2019


Strategic                           leadership: Psychology                                 & Disruptive entrepreneurship.

Mar                          18 th ,                                2019


International                             Strategies: Organic                             Vs Inorganics Growth Strategies.

Mar                          25 th ,                                2019


Strategic                           Options & Recommendations.

April                         1 st ,                          2019


Reprise                             of Module: Preparation                                 for exam.

April                          8 th ,                          2019

Module    Assessment at a Glance


Weighting                                (%)


Practical                            (Group)


Weekly                             Business Simulation (Glo-Bus): From February 7 th to April 11 th

Report                              (Individual)


March                               28 th : before 12.59pm.

Exam (Closed                             Book)


May 2019 (Exact date to be confirmed by WBS Registry)

The Module Aims &         Learning Outcomes

Summary         of Module Content:

This module involves strategic thinking that draws together all aspects of business & management and applies them to the context of the international business environment. The module content links strategic analysis to the critical appraisal of international business scenarios and cases. Students will learn how to develop sustainable business models and solutions in a complex and changing world and to think like business analysts, management consultants & executive decision-makers.

Module            Aims

To develop        the analytical skills to identify strategic issues in organisations         and their external environments on a regional and global scale.

To develop        an understanding of the most important strategic issues confronting       the international manager.

To    synthesise learning from other modules and provide a means of setting their principles and practices in the overall organizational    context; the module thus draws on builds upon theoretical and practical information covered earlier in the course, adding to     knowledge concerning strategies, governance, ethics and the drivers of the international political economy.

Learning          Outcomes

On successful completion of the module, students will be able to:

Critically    assess the external drivers and emerging issues that influence         industry and firm-based decision-making

Evaluate    the strategic situations of firms including their internal value         chain ecosystems, financial resources, organisational structure and         cultural typologies.

Use   relevant strategic concepts and frameworks to analyse internal &         external strategic issues that are important to manager in         internationalising and globalising firms.

Provide     appropriate strategic options as possible solutions for smaller         internationalising firms as well as established international and    global companies.

Critically    appraise and debate major contemporary strategic issues that will be         potentially disruptive in industries of the future including topics   such as 3D Printing, Internet of Everything, Digitalisation &      alternative energy

Indicative                 Syllabus Content

The indicative syllabus areas that you will be covering are:

Contemporary   emerging issues in the international & global business         environment

Strategic   frameworks for environmental scanning

Joint ventures, strategic alliances and networks and other recent developments in international and global business strategy

Strategic   concepts, theories and framework for critically analysing         organisations and their ecosystems

Critical      appraisal of resources and capabilities and international competitor         analysis

Understanding and critically assessing organisational structure, culture and         architecture in globalising industries

International     knowledge management and strategy

CSR and    strategic stakeholder engagement in the international context

Strategic   options frameworks and evaluation

Teaching          and Learning Methods

Activity                             type


Student                             Learning & Teaching Hours







Independent                             Study



Assessment on the Module

Assessment Rationale

There are three assessments:

A group project involves examining the strategic choices facing an               internationally active organisation and its executive board in a             business simulation that takes place over a number of years.

The second assessment is an individual critical essay of 2000 words              on aspects of strategic theory and practice.

The end-of-module examination will involve a 3 hour closed-book               exam based on a pre-seen case study

Assessment Criteria

Students will be assessed on:

Their ability to relate the underpinning current theory and practice       in strategic management to specific real life contexts

Their capacity to synthesise different theoretical approaches and identify challenges facing both international and global business     managers.

Their capacity to critically evaluate traditional and contemporary strategic management theory and its relevance and usefulness to      management practice in complex and often disruptive international environments.

Their ability to develop clearly and concise strategic options with evidence based argument and to critically argue what are the best     solutions going forward in applied various international business         cases and scenarios.

Assessment Methods and                Weightings Assessment                                           Name Weighting Pass                                              Mark Retake                                             mark Assessment                                             Type Group                                              Practical                                                                                                                            30                                                                                                                             50                                                                                                                             40                                                                                                                             Glo-Bus                                             Business Simulation.                                                                                                                                                                                                                                                Report                                                                                                                              20                                                                                                                             50                                                                                                                              40                                                                                                                             Individual                                          Critical Report                                                                                                                                                                                            Examination-                                             Closed Book                                                                                                                              50                                                                                                                             50                                                                                                                             40                                                                                                                              A                                              3 Hour Closed Book Exam

What happens if you                submit your coursework after the deadline?

If you hand your coursework in after the official deadline, you will be subject to penalties. Please read the following extract from the Course Handbook.

Penalties for late submission of coursework

The University operates a two-tier penalty system for late submission of coursework and in-module assessment. This regulation applies to all students registered for an award irrespective of their level of study.

All University coursework deadlines are scheduled between Monday and Thursday inclusive. Where possible, the submission day will coincide with the day the module classes are normally taught. However, the University does not allow submission deadlines to be set for Fridays.

If you submit your coursework late but within 24 hours of the specified deadline, 10% of the overall marks available for that element of assessment (i.e. 10%) will be deducted, as a penalty for late submission, except for work which obtains a mark in the range 50 – 59%, in which case the mark will be capped at the pass mark (50%).

If you submit your coursework more than 24 hours after the specified deadline, you will be given a mark of zero for the work in question.

Late work and any claim of Mitigating Circumstances relating to coursework must be submitted at the earliest opportunity to ensure as far as possible that the work can still be marked.

You will normally have the right to submit coursework 5 working days after the original deadline. Once the work of other students has been marked and returned, late submissions of that same piece of work cannot be assessed

Reading & Engaging        with the Module

Required and           recommended reading

As master students you will be expected to read beyond the set text.  I will refer to recommended reading in lectures and seminars. You will also find it worthwhile to stay a

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